Come for The Blu. Stay for the Coast.

Laid-back coastal retreat for experiencing the best of Florida's Forgotten Coast.



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Vacations on the Forgotten Coast
Steps from the sand

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Directly across from the beach

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Shared Gulf-View Patio with Seating

Free Wi-Fi

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Pet-Friendly Rooms Available

Surfin USA

Surfin USA

Sleeps 4

Experience a vibrant retreat at The Blu Boutique Motel, Room 1 (Surfin’ USA), located just steps from the pristine sands of St. Joe Beach, FL.

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Del Rio Drive

Del Rio Drive

Sleeps 2

Experience a nostalgic Florida escape at The Blu Boutique Motel, Room 2 (Del Rio Drive). Thoughtfully renovated with mid-century style and coastal-cool accents, this retreat is inspired by classic Florida road trips.

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Malibu Hideaway

Malibu Hideaway

Sleeps 4

Experience a tranquil escape at The Blu Boutique Motel, Room 3 (Malibu Hideaway). This thoughtfully renovated retreat features soft coastal hues inspired by the tranquil beauty of the Gulf.

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Olivia's Oasis

Olivia's Oasis

Sleeps 4

Experience a serene escape at The Blu Boutique Motel, Room 4 (Olivia's Oasis). Thoughtfully renovated with soft tones and surf-inspired details, this retreat is reminiscent of a beautiful Gulf Coast sunset.

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MISS TINY LA RUE

MISS TINY LA RUE

Sleeps 4

Experience a playful escape at The Blu Boutique Motel, Room 5 (Miss Tiny La Rue). Thoughtfully renovated with bold artwork and vibrant colors, this chic retreat offers a unique boutique feel.

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Peacock Paradise

Peacock Paradise

Sleeps 2

Experience an elegant escape at The Blu Boutique Motel, Room 6 (Peacock Paradise). Thoughtfully renovated with rich jewel tones and whimsical florals, this glamorous retreat offers an inviting and sophisticated boutique feel.

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VIOLET VIBES

VIOLET VIBES

Sleeps 4

Experience a sophisticated escape at The Blu Boutique Motel, Room 7 (Violet Vibes). Thoughtfully renovated with soft purples and retro-inspired patterns, this calm retreat offers a unique boutique feel.

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PENNY SOLEIL

PENNY SOLEIL

Sleeps 4

Experience a bright and uplifting escape at The Blu Boutique Motel, Room 8 (Penny Soleil). Thoughtfully renovated with fresh green tones and playful mid-century design, this retreat offers an inviting boutique feel.

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DIXIE BELL

DIXIE BELL

Sleeps 4

Experience a relaxed escape at The Blu Boutique Motel, Room 9 (Dixie Belle). Thoughtfully renovated with vintage-inspired patterns and soothing coastal hues, this retreat offers an inviting boutique feel.

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Lido Lounge

Lido Lounge

Sleeps 2

Experience a nostalgic Florida escape at The Blu Boutique Motel, Room 10 (Lido Lounge). Thoughtfully renovated, this stylish retreat pairs vibrant hues and eye-catching patterns for a chic, mid-century-inspired escape.

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Retro Rose

Retro Rose

Sleeps 4

Experience a tranquil escape at The Blu Boutique Motel, Room 11 (Retro Rose). This thoughtfully renovated retreat captures the carefree spirit of classic Florida beach vacations with cheerful colors and vintage-inspired artwork.

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Blu Crush

Blu Crush

Sleeps 4

Experience a tranquil escape at The Blu Boutique Motel, Room 12 (Blu Crush). This thoughtfully renovated retreat features cool ocean hues inspired by rolling waves and the beauty of the Gulf.

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Mod Mahjong

Mod Mahjong

Sleeps 2

Experience a nostalgic Florida escape at The Blu Boutique Motel, Room 14 (Mod Mahjong). Thoughtfully renovated, this breezy retreat blends tropical charm and playful pink hues for a vacation-ready escape.

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Mod Mahjong

Mod Mahjong

Sleeps 4

Experience a nostalgic Florida escape at The Blu Boutique Motel, Room 14 (Mod Mahjong). Thoughtfully renovated, this breezy retreat blends tropical charm and playful pink hues for a vacation-ready escape.

Check availability
FLOWER POWER

FLOWER POWER

Sleeps 4

Experience a tranquil escape at The Blu Boutique Motel, Room 15 (Flower Power). Thoughtfully renovated, this free-spirited retreat features oversized blooms and cheerful retro style.

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FIND YOUR PERFECT ROOM

FIND YOUR PERFECT ROOM

Explore all of our rooms and find the perfect fit for your stay.

VIEW ALL ROOMS

No two rooms are quite the same

Check our rooms

Surfin USA

Sleeps 4. A vibrant retreat located just steps from the pristine sands of St. Joe Beach, FL.
Check availability

Del Rio Drive

Sleeps 2. Mid-century style and coastal-cool accents inspired by classic Florida road trips.
Check availability

Malibu Hideaway

Sleeps 4. Soft coastal hues inspired by the tranquil beauty of the Gulf.
Check availability

Olivia's Oasis

Sleeps 4. Soft tones and surf-inspired details reminiscent of a Gulf Coast sunset.
Check availability

Miss Tiny La Rue

Sleeps 4. Bold artwork and vibrant colors for a unique boutique feel.
Check availability

Peacock Paradise

Sleeps 2. Rich jewel tones and whimsical florals for a glamorous, sophisticated feel.
Check availability

Violet Vibes

Sleeps 4. Soft purples and retro-inspired patterns for a calm boutique feel.
Check availability

Penny Soleil

Sleeps 4. Fresh green tones and playful mid-century design.
Check availability

Dixie Belle

Sleeps 4. Vintage-inspired patterns and soothing coastal hues.
Check availability

Lido Lounge

Sleeps 2. Vibrant hues and eye-catching patterns for a chic mid-century escape.
Check availability

Retro Rose

Sleeps 4. Cheerful colors and vintage-inspired artwork.
Check availability

Blu Crush

Sleeps 4. Cool ocean hues inspired by rolling waves and the Gulf.
Check availability

Groovy Kelly

Sleeps 4. Cheerful colors and flowing retro-inspired designs.

Check availability

Mod Mahjong

Sleeps 2. Tropical charm and playful pink hues.

Check availability

Flower Power

Sleeps 4. Oversized blooms and cheerful retro style.
Check availability

Surfin USA

Sleeps 4. A vibrant retreat located just steps from the pristine sands of St. Joe Beach, FL.
Check availability

Del Rio Drive

Sleeps 2. Mid-century style and coastal-cool accents inspired by classic Florida road trips.
Check availability
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Beach access across the street

Black line icons of a potted plant, bathtub, and house outline on a white background

shared gulf-view patio with seating

Black Wi‑Fi signal icon with three curved bars and a dot on a white background

free wi-fi

White refrigerator with a snowflake symbol, indicating a freezer or cooling function.

Mini fridge

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Microwave

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Coffee maker

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Air conditioning

Bathtub with running shower and a towel hanging above it

Full bathroom with shower

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Pet-friendly rooms

Pink Flamingo Pool Passes

Make a splash during your stay! Registered guests of The Blu can purchase day passes to enjoy the swimming pool and pool pavilion at The Pink Flamingo, located approximately five miles away at 3155 W Highway 98 in Port St. Joe.

Click here for more information

Explore the Forgotten Coast

Slow down, get outside, and discover a side of Florida that still feels wonderfully untouched.



Laid-back beach towns, sugar-white sand, St. Joseph Bay, local seafood and outdoor adventures are all within easy reach.


Your own piece of the Gulf

Every room offers access to a covered shared outdoor area with Gulf views — a relaxing spot to start the day with coffee and a Gulf breeze or settle in for a St. Joe Beach sunset.


Inside, a kitchenette with a mini-fridge, microwave and coffee maker keeps beach-day snacks cold and leftovers from a favorite local restaurant close at hand.

Fifteen rooms, fifteen personalities

More than your traditional beach motel, The Blu features 15 individually themed guest rooms, each designed with its own personality, style and playful coastal character.



No two rooms are quite the same, so you can choose a space that feels uniquely your own.

  • ABOUT US

    Welcome to The Blu Boutique Motel, a fresh and colourful coastal retreat in the heart of St. Joe Beach, Florida. Located directly across from the beautiful white-sand beaches of the Gulf and perfectly positioned between Mexico Beach and Port St. Joe, The Blu offers a laid-back home base for experiencing the best of Florida's Forgotten Coast.


    The Blu blends the nostalgic charm and simplicity of a classic Florida beach motel with fresh, updated accommodations, modern conveniences and plenty of personality. Step outside and you're just moments from the sand, with convenient public beach access directly across the street.


    Spend your days lounging on St. Joe Beach, exploring nearby Mexico Beach, dining and shopping in Port St. Joe, venturing out to Cape San Blas and St. Joseph Peninsula, or discovering the natural beauty and small-town character that make Florida's Forgotten Coast such a special place to visit.


    Whether you're here for a quick beach escape, a weekend of exploring or a laid-back coastal vacation, The Blu is designed to make your stay easy, comfortable and just a little unexpected — a boutique beach stay where every room tells a different story and the Gulf is always part of the view.


    15 rooms. 15 personalities. One unforgettable little beach motel.


  • ROOMS

    More than your traditional beach motel, The Blu features 15 individually themed guest rooms, each thoughtfully designed with its own personality, style and playful coastal character. No two rooms are quite the same, giving guests the opportunity to choose a space that feels uniquely their own.


    Guests can step outside and enjoy a covered shared outdoor area with Gulf views, offering a comfortable place to slow down and soak in the surroundings. Start the day with coffee and a Gulf breeze, relax after an afternoon on the beach, or settle in and enjoy one of St. Joe Beach's beautiful sunsets.


    Inside, each room is equipped with a convenient kitchenette featuring a mini-fridge, microwave and coffee maker — perfect for keeping drinks and beach-day snacks cold, reheating leftovers from a favorite local restaurant, or enjoying that first cup of coffee before heading out for the day.


    Bringing your four-legged sidekick? The Blu offers pet-friendly accommodations, so your pup can come along for the Forgotten Coast adventure. Pet-friendly rooms are limited and should be reserved accordingly.

  • ACTIVITIES

    Adventure starts just outside your door at The Blu Boutique Motel in St. Joe Beach, Florida. Spend your days soaking up the sunshine along the beautiful beaches of the Gulf, exploring nearby Port St. Joe, or discovering the laid-back coastal communities and natural beauty that make Florida's Forgotten Coast such a special place to visit.


    Enjoy swimming, shelling, paddleboarding, kayaking, boating and fishing along the Gulf of Mexico and St. Joseph Bay. Outdoor enthusiasts can explore scenic trails, wildlife and pristine shoreline at nearby St. Joseph Peninsula State Park, while families can spend the day on the beach, search for seashells, watch for dolphins or enjoy a sunset along the Gulf.


    The Blu also puts you within easy reach of downtown Port St. Joe, where you'll find locally owned restaurants, boutiques, waterfront dining and entertainment. Take a scenic drive to Cape San Blas, explore nearby Mexico Beach, book a fishing charter, rent a kayak or paddleboard, or simply slow down and enjoy the relaxed coastal lifestyle.


    Whether you're planning a Florida beach vacation, family getaway, fishing trip, romantic weekend or outdoor adventure, The Blu Boutique Motel offers a convenient home base for experiencing the best things to do in St. Joe Beach, Port St. Joe, Gulf County and Florida's Forgotten Coast.

  • EVENTS

    There is always something happening along Florida's Forgotten Coast. From live music overlooking St. Joseph Bay to one of Florida's most celebrated seafood festivals, plan your stay at The Blu around some of the area's favourite events.

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They all said

Every room tells a story


Annastin

We had a wonderful stay at this beachside property! The location was perfect, with beautiful views and easy access to the beach. Everything was clean, comfortable, and well maintained, and the atmosphere was relaxing from the moment we arrived.

Lisa

I loved this little getaway so Much! The Blu was SO convenient for us! Everyone was so nice and helpful! The room was ADORABLE and comfy! I will definitely be back in the future!

Louie

Very nice new rooms and nice TVs. Clean and the staff is very nice and accommodating. You can walk across the street to the beach and can see it from the chairs in front of the room!

Sean

The Blu hotel was so nice, very clean and the girls working there were extremely helpful! Everything was perfect!!

Nely

The location couldn’t have been more perfect! And the host were very responsive and friendly

Come for The Blu. Stay for the Coast.

Beach mornings. Bay adventures. Fresh seafood. Small-town streets. Unforgettable sunsets.